Wasim Khan (Last Active: 2 years ago)

Assistant / Associate Marketing Manager

Profile Status(Active)

************@*****.*** (Verified)

********** (Verified)

3 - 4 Years Exp

3 - 4 lakhs Per Annum

Full Time

Marketing Sales Advertising brand atl btl ttl budgeting events promotions

Summary

Not Mentioned

Snapshot

Resume Headline: 2 years experience in Marketing and 2 years in sales
Current Designation: Assistant / Associate Marketing Manager
Current Company: Banik Rubber Industries India Pvt Ltd
Current Location: Kolkata
Preferred Location: Bangalore/Bengaluru, Kolkata, Mumbai
Industry: FMCG/Foods/Beverage
Functional Area: Marketing / Advertising / MR / PR
Role: Assistant / Associate Marketing Manager
Date of Birth: October 2nd, 1988
Gender: Male
Key Skills: MARKETING, SALES, ADVERTISING, BRAND, ATL, BTL, TTL, BUDGETING, EVENTS, PROMOTIONS
Total Experience: 3 - 4 Years Exp
Annual Salary: Rs. 3 lakh(s) 0 thousand(s)
Highest Degree: MBA/PGDM
Phone: **********
Email: ************@*****.***
Permanent Address: *********, ********, ******, **** ******, *****
Marital Status: Single/unmarried

Education

Masters Education

Post Graduation:MBA/PGDM
Post Graduation Type: Full Time
Post Graduation Specialization:Marketing
Post Graduation University/Institute:Vidya Sagar University, Midnapore
Post Graduation Year:July 1st, 2012 To July 1st, 2014
Post Graduation CGPA / %:62

Skill Set

Skill Name Version Years Months
Marketing Not Mentioned 10
Sales Not Mentioned 20
Advertising Not Mentioned 10
brand Not Mentioned 10
atl Not Mentioned 10
btl Not Mentioned 10
ttl Not Mentioned 10
budgeting Not Mentioned 10
events Not Mentioned 10
promotions Not Mentioned 10

Work Experience

Current Employer

Employer Name:Banik Rubber Industries India Pvt Ltd
Employer Designation:Assistant / Associate Marketing Manager
Annual Salary:3 Lakhs and 0 Thousands
Employer Notice:1 Months
Duration:August 23rd, 2015 To Till Date
Employer Job Profile:O Exposure to managing BTL initiatives & respective budgets. o Responsible for BTL activities o Coordinates with agency partners and ensure timely briefing as per brand guidelines for successful execution of the event. o Facilitate new communication material enticing consumer trials targeted towards consumer & influencer, while communicating the Brand Value proposition. o To liase and co-ordinate with vendors to ensure timely deliveries / execution of assigned tasks / activities. o To implement cost saving measures so as to maximize the profitability of the event. o Planning & execution of on-ground events o Visit area for new marketing ideas. o Proposing & searching new dealers & distributors for expansion of sales territory. o Preparing reports of projects executed. o To plan, organize & execute events/workshops. o Market research & competition analysis.

Previous Employer

Employer Name:PRAN Beverages India pvt ltd
Employer Designation:Assistant / Associate Marketing Manager
Duration:June 15th, 2014 To July 7th, 2015
Employer Job Profile:o Do Brand wise plans, strategies and prepare Budgets for all types of marketing activities and final implementation with team and agencies or vendors. o Branding and Marketing Activities. o Works with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand. o Executes ATL / BTL plans to deliver the required value proposition- Like,  Do plan, strategy, budgeting and give final implementation of all types of Events, Activations, Promotions, Exhibitions, Road shows and Campaigns.  Do plan, strategy, budgeting and give final implementation of All types of Branding ( Outdoor Branding – Shop sign, shop gate, hording, bill board, Bus back, Auto back, Dhaba and Restaurant branding etc. In- shop branding – Merchandising, POP and POS communication branding, etc. ) o Executes all brand extension plans in coordination with the Agency and Vendor. o Updates and maintains Brand and Competitors Guard Book and tracks all Commercials and advertisements. o Collates data on consumer feedback as required by the Brand Team and analyses them. o Maintains and updates vendor database of suppliers for BTL materials o Do plan, strategy, budgeting for all types of Retailer programs, Consumer programs, Sales promotion programs etc in West Bengal. o Analyses competitor information from markets and other sources. o Analyses periodically pricing strategy of each product vis-à-vis its competitors. o Daily Report to Area Marketing Manager. Weekly report to Head of Marketing in Head Office Bangladesh. Monthly report to DMD and Marketing Director in Head Office Bangladesh.

Previous Employer

Employer Name:Ocean Enterprise
Employer Designation:Assistant / Associate Marketing Manager
Duration:August 1st, 2010 To April 1st, 2012
Employer Job Profile:o Sell manufacturing product to Various Industries. o Meet corporate offices and get contract according their requirement. o Maintain the sales operation.

Additional information

Desired Job Information

Job Type:Permanent
Employment Type:Full Time

Affirmative Action

Categories:General
Physically Challenged:No

Work Authorization

Work Categories:None
Other Countries:India

Known Languages

Language Read Write Speak Proficiency
English Expert
Hindi Expert
Bengali Expert

Contact Details

Name: Wasim Khan
Address: *********, ********, ******, **** ******, *****
Email: ************@*****.***
Mobile: **********
Current Location: Kolkata
Twitter: Not Mentioned
Facebook: Not Mentioned
Google Plus: Not Mentioned
LinkedIn: Not Mentioned
Skype: Not Mentioned